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— Manifesto · 12 MARCH 2026

Medicine is older than wellness

A few thoughts on why we don't dress up the word, and why we don't call ourselves a 'wellness resort'.

Pál Kovács · founder·5 min read
Medicine is older than wellness

The word 'wellness' began its serious career around 1959 — an American physician, Halbert Dunn, first described 'high-level wellness'. That makes it about sixty-something years old.

The word 'medicine' is more than two thousand years old. My grandmother foraged herbs in Bakony not because of wellness, but because it worked — and it worked because people had been gathering them for thousands of years before her. This isn't lifestyle. This is transfer.

What we do at Liget is not new. Thermal water in Tihany has been dryly documented since 1750. Lavender since 1924. The first written form of Bakony's herbal recipes dates to 1865. We do only one thing: not let this disappear — and not dress it up in marketing language.

If you came looking for 'wellness', you've come to the right place — you just won't find it here. Here there are simpler things: a tin tub, a lavender field, a morning bell. They existed sixty years before wellness. We'd like them to be here sixty years from now.

— Pál Kovács · founder · 12 MARCH 2026
NEXT →1924 — first recorded lavender on the Tihany peninsula